Undergraduate Catalog 2018-2019


Integrated Public Relations and Advertising (IPRA)

Bachelor of Science (B.S.)

8 Semester Plan

120 Credit Hours

CIP Code: 09.0900

College of Arts & Sciences

Major Description

The Bachelor of Science in Integrated Public Relations and Advertising will prepare students for leadership positions in the quickly evolving fields of public relations advertising, and integrated marketing communications and meet workforce demand. Graduates will understand the integrative nature of modern persuasive communication and be able to incorporate technology. Graduates will also find themselves assisting clients with strategic marketing and corporate strategies with absolute accountability in a vastly more complicated digital media environment.

State Mandated Common Course Prerequisites

Students desiring to transfer to USF should complete an A.A. degree at a Florida College System institution. If students transfer with fewer than 60 semester hours of acceptable credit, the students must meet the University's entering freshman requirements including ACT or SAT test scores, GPA, and course requirements. Transfer students are also required to comply with the immunization, foreign language, and continuous enrollment policies of the university.

There are no State Mandated Common Prerequisites for this program. 

Total Major Hours: 48 Hours

Major Core Courses - 33 Hours

Required Core Courses in the School (27 credit hours)

  • Take one of the following:
    • MMC 2100 Writing for the Mass Media
    • ADV 2214 Graphic Programs in Mass Communications
  • Take one of the following:

Other Major Core Requirements (6 credit hours):The following course is required outside the School to complete degree requirements:

Major Elective Courses - 15 Hours

Major Electives (15 hours) Choose 15 credit hours of coursework from the following list:

  • ADV 3200 Advertising Design
  • ADV 4204 Advanced Advertising Creativity
  • ADV 4301 Advanced Media Strategy
  • ADV 4310 Digital Media
  • ADV 4600 Advertising Management
  • ADV 4710 Portfolio Building
  • MMC 4936 Selected Topics in Mass Communications Studies
  • ADV 4940 Internship (strongly recommended)
  • PUR 4100 Writing for Public Relations
  • PUR 4101 Public Relations Design and Production
  • PUR 4401 Public Relations: Issues, Practices, and Problems
  • PUR 4412 Persuasion in Digital Media
  • RTV 4321 Electronic Field Production
  • VIC 3001 Visual Literacy
  • Or one (1) course from the Zimmerman School of Advertising & Mass Communications curriculum outside of those above, with advisor approval

Research Opportunities

All undergraduate students in any degree program can participate in undergraduate research. There are a number of options to receive academic credit for a mentored research experience and to have the experience show on the official transcript. Students who wish to enroll in an undergraduate research course should consult with their academic advisor to understand how the credit will apply towards the degree requirements. If no credit is needed, students may be eligible to enroll in the 0-credit IDS 2912 or IDS 4914 courses. These courses will not impact degree credits or GPA but will show on an official transcript and document the experience. The Office for Undergraduate Research will assist students in understanding the various course options.

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