Undergraduate Catalog 2013-14
+ More About this Major
Mass Communications (COM) with a concentration in Advertising (ADV)
Bachelor of Arts (B.A.)8 Semester Plan
124 Credit Hours
CIP Code: 09.0102
College of Arts & Sciences
College Level Requirements
Limited Access - This major has additional admissions requirements as listed in this section.
This is a limited access program.Students must meet the following requirements to gain entrance into MMC 2100 – Writing for the Mass Media:
- 2.75 Overall GPA
- Completion of ENC 1101 and 1102 with a minimum grade of C not C- in each
- Minimum of 30 hours (including at least 15 semester hours for which grades and a grade point average have been awarded)
- Minimum score of 60 percent (120 out of a possible 200 points) on the Mass Communications English Diagnostic Test OR 70 percent (140 out of a possible 200 points) for students who transfer MMC 2100 or its equivalent
All majors must complete MMC 2100 Writing for the Media, and MMC 3602 Mass Communications and Society, with a minimum grade of C not C- before any other Mass Communications course may be taken. Students failing to achieve a minimum grade of C not C- in both MMC 2100 and MMC 3602 will be disallowed as majors in the School.
State Mandated Common Course Prerequisites
Students wishing to transfer to USF should complete an A.A. degree at a Florida College System institution. Some courses required for the major may also meet Foundations of Knowledge and Learning General Education Requirements thereby transferring maximum hours to the university. If students transfer with fewer than 60 semester hours of acceptable credit, the students must meet the university's entering freshman requirements including ACT or SAT test scores, GPA, and course requirements.
Students must complete 18 semester hours (may not include ENC or LIT prefix courses) outside the Mass Communications curriculum and beyond the 36 hours of general education requirements prior to entering the university. If these courses are not taken at the community college, they must be completed before the degree is granted. A grade of C (not C-) is the minimum acceptable grade.
Students are encouraged to complete the following prerequisites, or major, support, or elective courses if available, during the program of study at the community college, and when feasible in General Education/Gordon Rule courses.
A maximum of nine (9) semester hours in Mass Communications courses will be accepted from a community college or other lower-level program toward a degree in Mass Communications. It is suggested that the nine hours include the equivalent of the School core curriculum and one sequence introductory course. Approval by an appropriate advisor is required.
- English Composition (minimum grade of C not C-)
- MMC 3602 Mass Communications and Society
Prior to being admitted to the School of Mass Communications, a student must:
- Complete a minimum of 30 semester hours including all General Education requirements and six hours of English composition (with a minimum grade of C not C-),
- Earn a 2.75 overall GPA,
- Pass a School-administered English Diagnostic Test.
Total Major Hours: 40 Hours
The Mass Communications major requires six (6) hours of core curriculum courses (MMC 2100 and MMC 3602) and 31 hours of required and elective sequence courses for a total of 37 hours in Mass Communications within the 124-hour degree requirement. Six hours in Mass Communications writing courses (three hours in addition to MMC 2100) are a part of the graduation requirement.
- 80 hours in courses outside the School of Mass Communications, including 65 hours in liberal arts courses (as approved by the School).
- No more than 44 hours of Mass Communications courses may be applied toward the bachelor's degree within the 124-hour graduation requirement.
Major Core Courses - 6 Hours
Concentration Core Courses - 31 Hours
- ADV 3008 Introduction to Advertising
- ADV 3101 Advertising Creativity
- ADV 3300 Advertising Media Strategy
- ADV 3500 Advertising Research
- ADV 4600 Advertising Management
- ADV 4800 Advertising Campaigns or MMC 4936 Selected Topics in Mass Communication Studies*
- ADV 4940 Advertising Practicum
- MMC 4200 Communications Law or MMC 4203 Media Ethics
Creative Specialization (students are required to take two courses in this specialization area)
- ADV 4204 Advanced Advertising Creativity (required)
- ADV 4710 Portfolio Building or MMC 4936 Selected Topics in Mass Communications Studies*
Media Specialization (students are required to take two courses in this specialization area)
- ADV 4301 Advanced Media Strategy (required)
- ADV 4310 Digital Media or MMC 4936 Selected Topics in Mass Communications Studies*
The following courses are required outside the School to complete sequence requirements:
Concentration Elective Courses - 3 Hours
Electives Requirements: (choose one course)
- JOU 2100 Beginning Reporting
- PUR 3000 Principles of Public Relations
- RTV 3001 Introduction to Telecommunications
- MMC 4936 Selected Topics in Mass Communications Studies*
*Please see the academic advisor for appropriate selected topics courses.
Additional Major Information
Interim Director: J. Andrews; Associate Director: K. Burns; Professor: F.W. Pearce;Associate Professors: K. Burns, S. Liu, R. Watson, K. Page Werder;Assistant Professors: J. Brown, M. Cho, J. Hayes, M. Mitrook; Instructors: T. Bell, W. Garcia, K. Hawley, C. O'Brien, K. Arnold Ruyle, D. Smith, H.J. Vincent, W. Whitt, R. Wilber;Visiting Instructor: C. Gugerty; Zimmerman Program Administrator: H.J. Vincent; Clendinen Professor: G. Thelen;Courtesy Professor: J. Gathegi; Emerita: D.S. Bagley III, E.J. Friedlander, L.Z. Leslie, R. Miller, B.K. Petersen.
Major Other Information
Most Mass Communications courses have prerequisites as specified in the course descriptions (these prerequisites are separate from the State Mandated Common Prerequisites for program admission listed below). Refer to each prerequisite listed to determine progressive prerequisites for each course. Students should also note that the Mass Communications major is a four-semester program at a minimum and the majority of courses are offered only during the day.
All material submitted by students as assignments in writing, reporting, editing, photography and electronic news gathering and production classes is subject to publication or broadcast. The School uses a variety of online, print and electronic media outlets.